Discovering new trends and early signals in beverages can be easier, with the help of artificial intelligence innovations. It’s no secret that the global pandemic has compelled a change in the everyday consumer’s lifestyle and consumption. Fuelled by monotony in isolation, the world has seen the emergence of experimental home…
Kerry Trendspotter Enables Food & Beverage Brands To Develop Faster Consumer-Preferred Products To Market With IBM
Kerry Group and IBM have launched a predictive artificial intelligence (AI) tool, Kerry Trendspotter, hosted on IBM public cloud, to forecast future trends in food and beverage and guide the development of winning consumer-preferred products. According to Nielsen, rapidly shifting consumer preferences contribute to the failure of 85 percent…
Going Active And Intelligent With Packaging
With significant developments in the A&IP sector, food and beverage brand owners must embrace A&IP and apply it to their businesses. By Andrew Manly, communications director, Active & Intelligent Packaging Industry Association (AIPIA)
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