Reinventing Ramadan & Eid Festivities In “Restricted Living”

Since mid-April, with the implementation of the Large-Scale Social Restrictions (PSBB) policy, Indonesia has entered the "Restricted Living" stage during the COVID-19 pandemic. This has inevitably led to significant changes in the traditions and patterns of consumer behavior in welcoming and celebrating Ramadhan and Idul Fitri, that the industry players…

Rise Of The Ready Meal In Indonesia

Heat and eat—that’s what consumers with fast-paced urban lifestyles want when it comes to meal preparations. By Farah Nazurah Ready-to-eat meals are not a new concept and have been around for decades. They were first introduced by food manufacturer Swansons for the North American market in 1953. The challenge for…
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