Helping Asian Consumers Meet Different Fitness Goals

Sports nutrition continues to extend beyond catering to elite athletes to include consumers with different fitness habits and goals. Blood sugar management, sustained energy and the fat burning potential of sportified food is becoming increasingly important for manufacturers. By Christian Philippsen, Managing Director, BENEO Asia Pacific During the peak of…

Sportification & Its Impact On Nutrition

Sportification & nutrition: There is no better time than now for manufacturers to address the needs of this rising consumer group looking for better and sustained energy. By BENEO Asia Pacific. Have you ever taken notice of the recent boom in exercise studios, personal trainers, athleisure wear and keto-friendly cafes?…
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