Mintel And Early Data Form Joint Venture To Delve Into China’s E-commerce Market
Monday, April 9th, 2018 | 163 Views
Mintel and its market intelligence counterpart, Early Data (based in Greater China), have announced a joint venture with the latter providing e-commerce solutions.
As online retail shifts from being an industry disruptor to becoming the main purchasing platform for most consumers, brands and companies have to adapt to the new consumer trend.
This new collaboration is expected to combine Early Data’s e-commerce category sales performance, social listening and price tracking analytics, with Mintel’s current portfolio comprising: Mintel Global New Products Database, Mintel Trends, and Mintel Reports.
Through this move, brands and companies can expect to access unprecedented research and insights into China’s online retail market—the biggest in the world. Against this changing market backdrop, companies will also be able to leverage category and brand share for e-commerce volume and value (including detailed item-level sales report) in order to monitor and supplement their growth strategies.
Regarding this joint venture, John Hore, managing director Asia Pacific at Mintel, describes it as “changing the rules of the research market.” He added that the two companies are combining a host of proprietary data sets and expertise in e-commerce data, predictive analytics, consumer research, product development and market sizing.
Brian Negley, executive vice president of Early Data, believes that with the joint venture, “digital e-commerce, product and marketing teams alike will have a complete picture of their category, a clear understanding of the consumer behaviours driving it, and the expert recommendations of where their company should be headed next.”