Whey Protein Hydrolysate Adds Sparkle To Crystal-Clear Sports Drinks
Friday, April 26th, 2019 | 526 Views
Arla Foods Ingredients is injecting some fizz into the sports nutrition category with its new Lacprodan HYDRO.Clear. The advanced 100 percent whey protein hydrolysate solution is specially developed for formulating sparkling protein waters.
Lacprodan HYDRO.Clear is fat and sugar-free and delivers optimised taste, a low bitterness profile and long shelf life. It is lactose-free, low in energy, very low in salt and easy to flavour.
Full-scale factory trials have shown that Lacprodan HYDRO.Clear can be used to produce sparkling water products with up to six percent protein. This makes it straightforward for sports drinks manufacturers to create crystal-clear, sparkling, high-protein RTD beverages with strong health credentials.
Joe Katterfield, Health and Performance Nutrition Development Manager at Arla Foods Ingredients, said: “With Lacprodan HYDRO.Clear it is possible to produce a great-tasting, high-protein sparkling water. This means that sports nutrition brands can launch, for example, a standard 330 ml can containing 20 g of whey protein per serving, making it perfect for sports nutrition users. The concept is also ideal for lifestyle and soft drink brands, as it allows them to offer a great source of protein in convenient and refreshing on-the-go format that will appeal to all ages.”
Sales of sports protein drinks increased by an average of 9.5 percent a year between 2013 and 2017 and are forecast to grow by 8.4 percent annually between 2018 and 2022—highlighting consumers’ thirst for these products. Sales of functional and fortified waters, meanwhile, rose by four percent a year from 2013-2017 and are forecast to grow by six percent a year from 2018-2022. The carbonates segment is also robust, with a 22 percent a year increase in new launches globally between 2007 and 2017.
Joe Katterfield added: “Market conditions are ideal for launching sparkling protein waters targeted at sports nutrition users, a group of consumers who are always on the look-out for products that deliver high levels of whey protein in a convenient format. However, for technical reasons—primarily related to issues around taste and bitterness—there are currently no sparkling protein waters on the market made exclusively with whey. In this respect, Lacprodan HYDRO.Clear is a game-changer, enabling manufacturers to incorporate 100 percent whey protein hydrolysate into crystal clear carbonated beverages.”
 Euromonitor 2018
 Innova Market Insights 2018